How We Work
A Manual, Transparent Link Building Process
We build links the same way every time. No shortcuts, no automation, no guesswork. Below is the exact process we follow for every client, from the first call to the monthly report.
Discovery Call and Site Audit
We start by reviewing your current backlink profile, target pages, and competitors. We check domain rating, existing referring domains, and which pages already rank close to page one.
This step tells us where link building will move the needle fastest. A page ranking at position 8 often needs fewer links than a page starting from zero.
Competitor and Keyword Research
We map out who outranks you and why. We look at their referring domains, anchor text patterns, and the publishers linking to them.
This research shapes your target list. If your competitors get links from finance publications, we prioritize finance publications for you too, provided the fit is genuine.
Building the Prospect List
We build a list of real, relevant websites with actual traffic and editorial standards. Every prospect gets checked for domain rating, organic traffic, spam signals, and topical relevance to your industry.
We reject sites that exist only to sell links. A site with no organic traffic and a generic blog covering ten unrelated niches does not make the list, regardless of its domain rating.
Manual Outreach
Every email goes out from a real person on our team, personalized to the publisher and the pitch. We do not use mail merge blasts or generic templates sent to hundreds of sites at once.
Response rates on personalized outreach run far higher than bulk outreach. This is slower, but it is also why our placements hold up over time instead of getting deindexed.
Content Creation
Once a publisher agrees to a placement, we write content matched to their audience and editorial guidelines. A guest post for a cybersecurity blog reads differently than one for a small business finance site.
The link always sits inside content relevant to the page it points to. We do not force links into unrelated paragraphs just to hit a placement count.
Quality Check Before Publishing
Before any link goes live, we verify the final page, the anchor text, and the surrounding content. We confirm the publisher has not added extra sponsored links or unrelated outbound links around ours.
This step catches issues before they affect your site, not after.
Reporting and Tracking
You get access to a live tracking sheet showing every link, target page, anchor text, domain rating, and publish date. No waiting for a monthly PDF to see what happened.
We report ranking movement and traffic changes for the pages we are building links to, not vanity metrics for the whole domain.
What We Do Not Do
- We do not use private blog networks.
- We do not buy links in bulk from marketplaces with no editorial process.
- We do not guarantee specific rankings, since no agency controls Google’s algorithm.
If an agency promises guaranteed first page rankings, ask how they plan to control a ranking factor they do not own.
Frequently Asked Questions
Most clients see initial ranking movement within 60 to 90 days. Competitive industries and highly competitive keywords can take longer.
We write content matched to each publisher’s audience and guidelines. Publishers reject generic AI content quickly, so every piece goes through human review before it goes out.
Yes. Your tracking sheet includes the full prospect list, and you can flag any site you want us to skip.
We monitor live links monthly. If a publisher removes or changes a link, we replace it with a new placement at no extra cost.
Ready to Start
Email us with your website and current rankings, and we will walk you through what a campaign looks like for your industry.
Email Us